Previously, PAB has published Turkish books such as the works of Fethullah Gulen which contains Islamic philosophy and thoughts. Through the Frankfurt Book Fair, Republika Penerbit attained the rights to publish foreign books in Indonesian. On the otherhand, Buya Hamka’s books will be published by PTS Media, another network of Malaysia’s biggest publishers. It was published by Karangkraf, a network of Malaysia’s biggest publishers. The first book, 4 You Ladies, was an Islamic doctrinal book with illustrations. The company’s participation is in line with PT PAB’s strategy to go international and sell the rights of its published books.ĭuring the event, Republika Penerbit signed a contract with a Belgian agency to sell its rights to Europe and made an agreement to sell its rights to a Malaysian company for the publication of a number of Republika books in Melayu. In October 2015, the company was invited as one of the participants in the Indonesian stands at the Frankfurt Book Fair, Germany. This event is held in bookstores, Islamic Quran schools, office mosques, and universities. Furthermore, the it is also active in holding road shows to launch and promote authors and their books. Republika Penerbit is active as the main participant in numerous exhibitions such as Indonesia’s International Book Fair and Islamic Book Fair. Meanwhile, Habiburrahman El Shirazy’s Api Tauhid received an award from the Instanbul Foundation for Science and Culture, Turkey. In 2015, Tere Liye’s Rindu was deemed as the best adult fiction and won the 2005 Islamic Book Award in the Islamic Book Fair, Jakarta. Ayat-ayat Cinta sold 10.000 in just 4 days and has been reprinted nine times in the period of two months.Ī number of books published by PAB have received awards. Pulang is a best-selling novel which sold 70.000 copies.
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In 2015, PAB launched several superior books such as Tere Liye’s Pulang, Habiburrahman El Shirazy’s Ayat-ayat Cinta, as well as three of the four tetralogy (Tasawuf Modern, Falsafah Hidup, and Lembaga Hidup) by Buya Hamka.
BUKU PEMASARAN MELALUI MEDIA SOSIAL SERIES
Some novels published by Republika such as Ayat-Ayat Cinta, Moga Bunda Disayang Allah, Hafalan Shalat Delisa, and the Anak Mamak Series have been adapted into movies. Republika specializes in publishing Islamic reference books, novels, and children stories. From this publisher, phenomenal works such as Ayat-ayat Cinta, Ketika Cinta Bertasbih, Hafalan Shalat Delisa, sembilan jilid Ihya ‘Ulumiddin, Cahaya Abadi Muhammad, dan Rindu is born.Īs a book publishing company, PAB has four brands (imprints) which consist of Republika Penerbit, Mahaka Publishing, Buku Republika, and Alif. But in over all, straighten our intention to Allah, ikhtiar, tawakal, worship intent, and surrendering to Allah is the primary grip that supporting strategy of marketing communication by Tausiyahku, so that Allah open livelihood way come from unexpected way for Tausiyahku‟s books.Beginning in 2002 as a book publishing division under Harian Republika, a well-known newspaper, PT Pustaka Abdi Bangsa (commonly called PAB or Republika Penerbit) is now listed as one of the top book publishers in Indonesia. In order to attract the consumers, Tausiyahku‟s advertisement on instagram have fulfilled the effective message and emotional message strategic aspect, Tausiyahku also used instagram account‟s for execute various activity that supports the promotion of the books. This research use interview and observation as the technique of gathering data that is by interviewing the Tausiyahku‟s founder and observation on instagram account The result of this research shows that Tausiyahku have doing some strategy phases of marketing communication before starting use strategy of marketing communication on instagram. The method used in this research is description qualitave methode. The purpose of this reseacrh is to know the strategy of marketing communication used by Tausiyahku to attract consumer trough Instagram as the media. Although only use Instagram as the media of publishing (there were no printed or audio advertisement) Tausiyahku were sold well. In publishing the book, Tausiyahku only use Instagram as the media. Beside preaching actively on Instagram, in order the positive messages from Tausiyahku acceptable by society widely Tausiyahku also publish it in form of books in the same theme.
BUKU PEMASARAN MELALUI MEDIA SOSIAL HOW TO
The main theme delivered by Tausiyahku is about how to manage our feel of love to another person with love to Allah as the main priority.
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Tausiyahku is a Moslem preaching community based on social media, especially Instagram. Text (STRATEGI KOMUNIKASI PEMASARAN BUKU DALAM MENINGKATKAN PENJUALAN MELALUI MEDIA SOSIAL INSTAGRAM ( STUDI DESKRIPTIF KUALITATIF PADA FOUNDER ))ġ1730091_bab-i_iv-atau-v_daftar-pustaka.pdfġ1730091_bab-ii_sampai_sebelum-bab-terakhir.pdf